Measurement, sales and reporting

Paid media reports for clients and UTMs that tie each sale to the ad that generated it.

Client report for Facebook and Google ads with result cards, funnel and spend breakdown

Complete guide · Measurement, sales and reporting

Facebook ads report for clients: a template by objective

What a Facebook and Google ads client report should show for each objective, what to cut, how to add offline sales and how to deliver it as a live link.

5 min read

UTM integration projects linking sales platforms to ad accounts for sales by ad

Measurement, sales and reporting

UTM parameters for Facebook ads: track every sale to the ad

A dynamic UTM template for Meta and Google ads, where tracking breaks before checkout (Shopify, Stripe, ClickFunnels) and how to read sales per ad.

5 min read