Google Ads for agencies

How to run Google Ads for many clients: bidding, negative keywords and Performance Max.

Google Ads manager with campaigns, ad groups, ads and search terms for multiple clients

Complete guide · Google Ads for agencies

How to manage Google Ads for multiple clients

Manage Google Ads for multiple clients with a manager account and a weekly routine: search terms, bids after learning, assets, UTMs and PMax.

5 min read

Google Ads search terms report with negative keyword actions by match type and level

Google Ads for agencies

Google Ads negative keywords: find the terms burning budget

How to find negative keywords in Google Ads from the search terms report, which match type and level to use, and why negatives miss close variants.

5 min read

Performance Max asset group with headlines, descriptions, images and logo requirements

Google Ads for agencies

Performance Max asset group: what Google needs to accept it

Performance Max asset group minimums: headlines, long headline, descriptions, business name, images and logo, plus the bid strategies PMax accepts.

4 min read